Learn how to transform your marketing message by shifting focus from your company to your customer. Instead of claiming, “We deliver the best new genetics,” position your customer as the hero — the grower who achieves success with your guidance and products. This approach, inspired by the hero’s journey, reframes your brand as the trusted guide helping customers overcome challenges and reach their goals. By telling stories that start with their aspirations, reflect their reality, and celebrate their wins, you build deeper connections and inspire action. Make your storytelling about their success — not your achievements.
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