Happy New Year! Many are now executing on their new year’s resolution or solidifying a theme for 2025. Along with that, I’m sure your company has committed to some form of strategic planning. Three “how” questions for you:How would you rate your plans clarity of purpose?How bought in is your entire
As climate concerns dominate global agendas, sustainability is no longer optional for businesses. For large companies, transparent reporting on sustainability efforts has become mandatory under the newly enacted EU Corporate Sustainability Reporting Directive (CSRD). This directive emphasises the ne
At Lidea, safeguarding the health and safety of our teams is a top priority, and to that end, we’ve made the decision to implement ISO 45001 standard across all our operational sites. This voluntary initiative—uncommon within our sector—brings structure and standardisation to our approach, creating
The coming challenges regarding food security, biodiversity and climate change highly rely on seed science and accurate prescient view of both agronomic and operational future production conditions.Genome understanding and selection technologies have incredibly increased the efficiency in go-to-mark
NOTE: For a PDF download of this article click here!In my conversations with companies across the seed industry, one question keeps resurfacing: “How do we define our mission and vision in a way that truly unites our team?” For many, it comes down to writing a mission statement, but I often find tha
Despite the hurdles presented by extreme weather across Europe in 2024, the grass seed market has shown remarkable resilience, with key sectors posting positive results. While news of heavy rains in central and northern regions and intense heat in the south created concerns, several bright spots ind
In today’s rapidly changing urban environments, stormwater management has become increasingly important. As climate change causes more frequent heavy rainfalls and flooding, cities are searching for sustainable and cost-effective solutions. Grass, particularly turfgrasses, presents a promising oppor
Digital is the backbone of everything now. But while it’s critical to embrace digital, it’s equally important to understand that truly upping your digital game involves having the right people and knowledge on your side to make it happen. Only then can you develop a comprehensive strategy that helps
Climate change is increasingly central to political agendas, media discussions, and agricultural planning. Once casual conversations about tomorrow’s weather have shifted to serious concerns about how future climate conditions will affect crop performance. With the alarming rise in extreme weather e
In an ever-evolving seed industry, Lidea has launched a bold and cohesive brand strategy centered around three umbrella brands: Lidea Master, Lidea Boost, and Lidea Sustain. This strategic move is more than just a marketing exercise; it reflects a deep understanding of farmers’ specific requirements
As I facilitate discussions around the world, I’ve come to learn what makes for a truly successful discussion that results in substantive change versus an outcome that simply keeps status quo or gets people to begrudgingly agree with something. The former generates engagement, while the latter simpl
The recent climatic year has been marked by atypical conditions, notably highlighted by the climate analysis model developed by Lidea. It stands out due to several exceptional climatic phenomena that have affected the entire development cycle of oilseed rape.Firstly, the autumn of 2023, correspondin
156 golfers, 80,000 spectators, and approximately 15 million DKK in prize money. The stage is set for the biggest golf event on Danish soil in 2024: DP World Tour – Danish Golf Championship 22-25 August.The Danish Golf Championship, the Danish leg of the DP World Tour, features top golf players from
This year, the maize sowing season presented significant challenges. In several countries in Western Europe, excessively wet spring conditions limited the window for field operations, forcing farmers to perform soil preparations and sowing under suboptimal conditions. Conversely, Eastern Europe expe
UEFA EURO 2024 is almost finished, and football fans across Europe and the world are eagerly anticipating the final thrilling match. The tournament kicked off at the Allianz Arena in Munich and concludes with the final at Berlin’s iconic Olympic Stadium. In preparation for a successful tournament, e
Geraldine Bagger, VP Sustainability & Corporate Communication at DLF, talks about how she ended up in the seed sector, and why she likes it so much. She dives into the sustainability focus for her company and mentions the importance and challenges of communication in a seed company. She shares why i
Oleksiy Prishchepov, Head of Strategic Marketing at Lidea, talks about Strategic Marketing and rolling out a new strategy within his company. And he lifts the veil on the different solutions they will be bringing to their customers, both genetic as well as non-genetic solutions.The post Rolling out
The coming challenges regarding food security, biodiversity and climate change highly rely on seed science and accurate prescient view of both agronomic and operational future production conditions.Genome understanding and selection technologies have incredibly increased the efficiency in go-to-mark
The countdown to UEFA EURO 2024 has begun, and football fans across Europe and the world are eagerly anticipating a month of thrilling matches. The tournament kicks off at the Allianz Arena in Munich and concludes with the final at Berlin’s iconic Olympic Stadium. As preparations intensify, ensuring
Lidea’s new rapeseed gene flow, whose hybrids have been on the market since 2023, provides farmers with a high-performance solution, recognised in official trials throughout Europe, to reconcile crop yield and adaptation to current constraints.Last year, Lidea introduced three hybrids which surprise
In the heart of Rotterdam, the International Seed Federation (ISF) commemorates a century of shaping the global seeds industry. As the curtains rise on this year’s ISF World Seed Congress, it’s more than just a milestone celebration; it’s a testament to the enduring vitality of seed commerce on the
This question is considered absolute blasphemy by the majority of the world but not to everyone. It is the same situation when we are sharing any message with a large, diversified audience – what is the RIGHT way to tell your story? The answer is it depends on who you want to hear it! I work with a
In the heart of Rotterdam, the International Seed Federation (ISF) commemorates a century of shaping the global seeds industry. As the curtains rise on this year’s ISF World Seed Congress, it’s more than just a milestone celebration; it’s a testament to the enduring vitality of seed commerce on the
The continuous evolution of companies leads to unavoidable structural and human changes. To support managers in these transitional phases, management tools are often deployed to empower them in their role as team leader or expert.Lidea has experienced several transformations in recent years: the mer
