Breaking New Ground: Pioneering Work in Tetraploid Turfgrasses
Stig Oddershede on 03/03/2025

Breaking New Ground: Pioneering Work in Tetraploid Turfgrasses

DLF breeder Christophe Galbrun is a pioneer in the turfgrass industry, credited with developing an entirely new category: tetraploid turfgrasses. When he embarked on this journey in the late 1990s, skeptics doubted the market potential for such grasses. His response? “We’ll create one!” And that is

S Stig Oddershede
What Makes Most People “Feel Dread” … Difficult Conversations!
Shawn Brook - Seed World Group President on 02/03/2025

What Makes Most People “Feel Dread” … Difficult Conversations!

Even just the idea of having difficult conversations make introverts, and extroverts just the same — RUN FOR COVER. Wouldn’t it be nice to have a system to follow? A way to enhance the chances that those difficult conversations go better.A process for having conversations that matter is not only ava

S Shawn Brook - Seed World Group President
Exploring AgritaiN®: A Natural Approach to Sustainable Forage Production
Christian S. Jensen on 02/03/2025

Exploring AgritaiN®: A Natural Approach to Sustainable Forage Production

In the rolling pastures of New Zealand, where lush greenery meets the challenges of modern farming, a remarkable solution emerged by plant breeding — AgritaiN®. Developed with the goal of tackling nitrogen loss from grazing systems, this innovative plantain offers a sustainable way forward for farme

C Christian S. Jensen
The Difference Between Motivation and Activation
Shawn Brook - Seed World Group President on 01/29/2025

The Difference Between Motivation and Activation

When it comes to sales, the difference between mediocrity and greatness isn’t about motivation — it’s about activation.Here’s the thing: people are either motivated or they’re not. What we can do is inspire them and, more importantly, activate them. And that’s where the real opportunity lies: giving

S Shawn Brook - Seed World Group President
Ready to Tackle 2025? Don’t do it ‘in Parallel’!
Shawn Brook - Seed World Group President on 01/07/2025

Ready to Tackle 2025? Don’t do it ‘in Parallel’!

Happy New Year! Many are now executing on their new year’s resolution or solidifying a theme for 2025. Along with that, I’m sure your company has committed to some form of strategic planning. Three “how” questions for you:How would you rate your plans clarity of purpose?How bought in is your entire

S Shawn Brook - Seed World Group President
Pioneering Sustainability Through Enhanced Forage Grass Innovation
Christian S. Jensen on 12/06/2024

Pioneering Sustainability Through Enhanced Forage Grass Innovation

As climate concerns dominate global agendas, sustainability is no longer optional for businesses. For large companies, transparent reporting on sustainability efforts has become mandatory under the newly enacted EU Corporate Sustainability Reporting Directive (CSRD). This directive emphasises the ne

C Christian S. Jensen
You Don’t Have to be a Superhero to Declare Your Origin Story
Shawn Brook - Seed World Group President on 11/01/2024

You Don’t Have to be a Superhero to Declare Your Origin Story

NOTE: For a PDF download of this article click here!In my conversations with companies across the seed industry, one question keeps resurfacing: “How do we define our mission and vision in a way that truly unites our team?” For many, it comes down to writing a mission statement, but I often find tha

S Shawn Brook - Seed World Group President
Grass Seed Market Resilient Despite 2024 Challenges
Adger Banken - VP Wholesale & Procurement at DLF on 11/01/2024

Grass Seed Market Resilient Despite 2024 Challenges

Despite the hurdles presented by extreme weather across Europe in 2024, the grass seed market has shown remarkable resilience, with key sectors posting positive results. While news of heavy rains in central and northern regions and intense heat in the south created concerns, several bright spots ind

A Adger Banken - VP Wholesale & Procurement at DLF
Unlocking the Power of Grass for Stormwater Management Solutions
Anne Mette Dahl Jensen on 10/10/2024

Unlocking the Power of Grass for Stormwater Management Solutions

In today’s rapidly changing urban environments, stormwater management has become increasingly important. As climate change causes more frequent heavy rainfalls and flooding, cities are searching for sustainable and cost-effective solutions. Grass, particularly turfgrasses, presents a promising oppor

A Anne Mette Dahl Jensen
How Would you Rate Your Digital Strategy on a Scale of 1-10?
Shawn Brook - Seed World Group President on 09/20/2024

How Would you Rate Your Digital Strategy on a Scale of 1-10?

Digital is the backbone of everything now. But while it’s critical to embrace digital, it’s equally important to understand that truly upping your digital game involves having the right people and knowledge on your side to make it happen. Only then can you develop a comprehensive strategy that helps

S Shawn Brook - Seed World Group President
Choosing the Right Crops for Future Climates
Christian S. Jensen on 09/04/2024

Choosing the Right Crops for Future Climates

Climate change is increasingly central to political agendas, media discussions, and agricultural planning. Once casual conversations about tomorrow’s weather have shifted to serious concerns about how future climate conditions will affect crop performance. With the alarming rise in extreme weather e

C Christian S. Jensen
Knowing the Difference Between Consensus and Engagement Makes ALL the Difference
Shawn Brook - Seed World Group President on 09/03/2024

Knowing the Difference Between Consensus and Engagement Makes ALL the Difference

As I facilitate discussions around the world, I’ve come to learn what makes for a truly successful discussion that results in substantive change versus an outcome that simply keeps status quo or gets people to begrudgingly agree with something. The former generates engagement, while the latter simpl

S Shawn Brook - Seed World Group President
Behind the Scenes of the DP World Tour
Anne Mette Dahl Jensen on 08/06/2024

Behind the Scenes of the DP World Tour

156 golfers, 80,000 spectators, and approximately 15 million DKK in prize money. The stage is set for the biggest golf event on Danish soil in 2024: DP World Tour – Danish Golf Championship 22-25 August.The Danish Golf Championship, the Danish leg of the DP World Tour, features top golf players from

A Anne Mette Dahl Jensen
Perfect Pitches Were on Display During UEFA EURO 2024
Anne Mette Dahl Jensen on 07/11/2024

Perfect Pitches Were on Display During UEFA EURO 2024

UEFA EURO 2024 is almost finished, and football fans across Europe and the world are eagerly anticipating the final thrilling match. The tournament kicked off at the Allianz Arena in Munich and concludes with the final at Berlin’s iconic Olympic Stadium. In preparation for a successful tournament, e

A Anne Mette Dahl Jensen
How to Talk Like a Seedsman
Marcel Bruins - Seed World Europe Editorial Director on 07/05/2024

How to Talk Like a Seedsman

Geraldine Bagger, VP Sustainability & Corporate Communication at DLF, talks about how she ended up in the seed sector, and why she likes it so much. She dives into the sustainability focus for her company and mentions the importance and challenges of communication in a seed company. She shares why i

M Marcel Bruins - Seed World Europe Editorial Director
UEFA EURO 2024: Pitches Prepared to Perfection Using Quality Standards
Anne Mette Dahl Jensen on 06/03/2024

UEFA EURO 2024: Pitches Prepared to Perfection Using Quality Standards

The countdown to UEFA EURO 2024 has begun, and football fans across Europe and the world are eagerly anticipating a month of thrilling matches. The tournament kicks off at the Allianz Arena in Munich and concludes with the final at Berlin’s iconic Olympic Stadium. As preparations intensify, ensuring

A Anne Mette Dahl Jensen
Cultivating Connections at the 100th ISF World Seed Congress
Adger Banken - VP Wholesale & Procurement at DLF on 05/21/2024

Cultivating Connections at the 100th ISF World Seed Congress

In the heart of Rotterdam, the International Seed Federation (ISF) commemorates a century of shaping the global seeds industry. As the curtains rise on this year’s ISF World Seed Congress, it’s more than just a milestone celebration; it’s a testament to the enduring vitality of seed commerce on the

A Adger Banken - VP Wholesale & Procurement at DLF
Is it Soccer or Football?
Shawn Brook - Seed World Group President on 04/29/2024

Is it Soccer or Football?

This question is considered absolute blasphemy by the majority of the world but not to everyone. It is the same situation when we are sharing any message with a large, diversified audience – what is the RIGHT way to tell your story? The answer is it depends on who you want to hear it! I work with a

S Shawn Brook - Seed World Group President
Cultivating Connections at the 100th ISF World Seed Congress
Adger Banken - VP Wholesale & Procurement at DLF on 04/09/2024

Cultivating Connections at the 100th ISF World Seed Congress

In the heart of Rotterdam, the International Seed Federation (ISF) commemorates a century of shaping the global seeds industry. As the curtains rise on this year’s ISF World Seed Congress, it’s more than just a milestone celebration; it’s a testament to the enduring vitality of seed commerce on the

A Adger Banken - VP Wholesale & Procurement at DLF
Disease Survey: Meeting the Challenges in Sports Field Management
Anne Mette Dahl Jensen on 03/04/2024

Disease Survey: Meeting the Challenges in Sports Field Management

In the realm of sports field management, safeguarding turfgrass against diseases has emerged as a paramount concern, driven by shifting climate patterns and evolving pesticide regulations. The need to make informed decisions regarding disease resistance, rather than relying on chance, has never been

A Anne Mette Dahl Jensen
Let’s Grow Some Carbon into the Soil
Klaus K. Nielsen on 02/01/2024

Let’s Grow Some Carbon into the Soil

In forage and turf business there is a notable emphasis on reducing climate impact. Most efforts and studies center on reducing Greenhouse Gas (GHG) emissions, whereas until now the positive aspect of increasing carbon storage has not been in focus. We need to put more light on the unique ability of

K Klaus K. Nielsen
Branding: Why is Audience-Centric Story Telling Critical?
Shawn Brook - Seed World Group President on 01/27/2024

Branding: Why is Audience-Centric Story Telling Critical?

In agriculture, and more specifically in the seed sector, we are collectively very good at sharing information – we do it all day, every day. But is that sticky enough? Does that convey the why of what we do? Last time I checked, customers or potential customers often make emotional decisions when w

S Shawn Brook - Seed World Group President