I’ve been in a ton of rooms lately — boardrooms, Zoom rooms, you name it — where the conversation slides to the topic of content marketing, and every time it does, I see a pattern.Historically, people have LOVED the clarity that comes with the term “content marketing.” It sounds organized, measurabl
In search for sustainable urban landscaping solutions, microclover, when combined with turfgrass, is emerging as a popular and environmentally friendly alternative to traditional grass lawns. This tiny clover is gaining attention not just for its low maintenance needs and natural soil enrichment thr
DLF breeder Christophe Galbrun is a pioneer in the turfgrass industry, credited with developing an entirely new category: tetraploid turfgrasses. When he embarked on this journey in the late 1990s, skeptics doubted the market potential for such grasses. His response? “We’ll create one!” And that is
Even just the idea of having difficult conversations make introverts, and extroverts just the same — RUN FOR COVER. Wouldn’t it be nice to have a system to follow? A way to enhance the chances that those difficult conversations go better.A process for having conversations that matter is not only ava
In the rolling pastures of New Zealand, where lush greenery meets the challenges of modern farming, a remarkable solution emerged by plant breeding — AgritaiN®. Developed with the goal of tackling nitrogen loss from grazing systems, this innovative plantain offers a sustainable way forward for farme
When it comes to sales, the difference between mediocrity and greatness isn’t about motivation — it’s about activation.Here’s the thing: people are either motivated or they’re not. What we can do is inspire them and, more importantly, activate them. And that’s where the real opportunity lies: giving
Healthy soil is the foundation of successful forage production, providing the essential nutrients, structure, and resilience needed for crops to thrive. Promoting soil health requires adopting effective practices that enhance key factors such as aeration, organic matter content, and proper drainage.
Happy New Year! Many are now executing on their new year’s resolution or solidifying a theme for 2025. Along with that, I’m sure your company has committed to some form of strategic planning. Three “how” questions for you:How would you rate your plans clarity of purpose?How bought in is your entire
As climate concerns dominate global agendas, sustainability is no longer optional for businesses. For large companies, transparent reporting on sustainability efforts has become mandatory under the newly enacted EU Corporate Sustainability Reporting Directive (CSRD). This directive emphasises the ne
NOTE: For a PDF download of this article click here!In my conversations with companies across the seed industry, one question keeps resurfacing: “How do we define our mission and vision in a way that truly unites our team?” For many, it comes down to writing a mission statement, but I often find tha
Despite the hurdles presented by extreme weather across Europe in 2024, the grass seed market has shown remarkable resilience, with key sectors posting positive results. While news of heavy rains in central and northern regions and intense heat in the south created concerns, several bright spots ind
In today’s rapidly changing urban environments, stormwater management has become increasingly important. As climate change causes more frequent heavy rainfalls and flooding, cities are searching for sustainable and cost-effective solutions. Grass, particularly turfgrasses, presents a promising oppor
Digital is the backbone of everything now. But while it’s critical to embrace digital, it’s equally important to understand that truly upping your digital game involves having the right people and knowledge on your side to make it happen. Only then can you develop a comprehensive strategy that helps
Climate change is increasingly central to political agendas, media discussions, and agricultural planning. Once casual conversations about tomorrow’s weather have shifted to serious concerns about how future climate conditions will affect crop performance. With the alarming rise in extreme weather e
As I facilitate discussions around the world, I’ve come to learn what makes for a truly successful discussion that results in substantive change versus an outcome that simply keeps status quo or gets people to begrudgingly agree with something. The former generates engagement, while the latter simpl
156 golfers, 80,000 spectators, and approximately 15 million DKK in prize money. The stage is set for the biggest golf event on Danish soil in 2024: DP World Tour – Danish Golf Championship 22-25 August.The Danish Golf Championship, the Danish leg of the DP World Tour, features top golf players from
UEFA EURO 2024 is almost finished, and football fans across Europe and the world are eagerly anticipating the final thrilling match. The tournament kicked off at the Allianz Arena in Munich and concludes with the final at Berlin’s iconic Olympic Stadium. In preparation for a successful tournament, e
Geraldine Bagger, VP Sustainability & Corporate Communication at DLF, talks about how she ended up in the seed sector, and why she likes it so much. She dives into the sustainability focus for her company and mentions the importance and challenges of communication in a seed company. She shares why i
The countdown to UEFA EURO 2024 has begun, and football fans across Europe and the world are eagerly anticipating a month of thrilling matches. The tournament kicks off at the Allianz Arena in Munich and concludes with the final at Berlin’s iconic Olympic Stadium. As preparations intensify, ensuring
In the heart of Rotterdam, the International Seed Federation (ISF) commemorates a century of shaping the global seeds industry. As the curtains rise on this year’s ISF World Seed Congress, it’s more than just a milestone celebration; it’s a testament to the enduring vitality of seed commerce on the
This question is considered absolute blasphemy by the majority of the world but not to everyone. It is the same situation when we are sharing any message with a large, diversified audience – what is the RIGHT way to tell your story? The answer is it depends on who you want to hear it! I work with a
In the heart of Rotterdam, the International Seed Federation (ISF) commemorates a century of shaping the global seeds industry. As the curtains rise on this year’s ISF World Seed Congress, it’s more than just a milestone celebration; it’s a testament to the enduring vitality of seed commerce on the
In the realm of sports field management, safeguarding turfgrass against diseases has emerged as a paramount concern, driven by shifting climate patterns and evolving pesticide regulations. The need to make informed decisions regarding disease resistance, rather than relying on chance, has never been
In forage and turf business there is a notable emphasis on reducing climate impact. Most efforts and studies center on reducing Greenhouse Gas (GHG) emissions, whereas until now the positive aspect of increasing carbon storage has not been in focus. We need to put more light on the unique ability of
