New Kid on the Block Revolutionizes GMO Testing
Roberto Spada on 04/15/2024

New Kid on the Block Revolutionizes GMO Testing

Genetically modified organisms (GMOs) offer huge opportunity in agriculture, but they bring with them significant regulatory, compliance and testing challenges. To meet marketability standards, support international trade, and keep consumers on-side, agriculture needs efficient, cost-effective, scal

R Roberto Spada
Cultivating Connections at the 100th ISF World Seed Congress
Adger Banken on 04/09/2024

Cultivating Connections at the 100th ISF World Seed Congress

In the heart of Rotterdam, the International Seed Federation (ISF) commemorates a century of shaping the global seeds industry. As the curtains rise on this year’s ISF World Seed Congress, it’s more than just a milestone celebration; it’s a testament to the enduring vitality of seed commerce on the

A Adger Banken
Cultivating Seed Corporate Culture
Béatrice Duverneuil on 04/05/2024

Cultivating Seed Corporate Culture

The continuous evolution of companies leads to unavoidable structural and human changes. To support managers in these transitional phases, management tools are often deployed to empower them in their role as team leader or expert.Lidea has experienced several transformations in recent years: the mer

B Béatrice Duverneuil
How Biostimulants are Helping our Industry be More Climate-Resilient
Holly Little on 04/03/2024

How Biostimulants are Helping our Industry be More Climate-Resilient

This year has been a pivotal one for climate change, and with the looming El Niño conditions set to impact farms in 2024, the challenges are mounting. Predictable rainfall and stable temperatures are becoming increasingly elusive, and the relentless force of climate change shows no signs of slowing

H Holly Little
Striving for the Best Seeds: SNP Genotyping with Microfluidics
Roberto Spada on 03/22/2024

Striving for the Best Seeds: SNP Genotyping with Microfluidics

Last month, we ran a short article introducing our microfluidic genomics technology and outlining how our system makes quality control, pathogen detection and genomic inquiry faster, more efficient, and infinitely more flexible. The article did what we’d hoped: it caught plant breeders’ attention an

R Roberto Spada
Disease Survey: Meeting the Challenges in Sports Field Management
Anne Mette Dahl Jensen on 03/04/2024

Disease Survey: Meeting the Challenges in Sports Field Management

In the realm of sports field management, safeguarding turfgrass against diseases has emerged as a paramount concern, driven by shifting climate patterns and evolving pesticide regulations. The need to make informed decisions regarding disease resistance, rather than relying on chance, has never been

A Anne Mette Dahl Jensen
Lidea, the Ideal Partner for Efficient Nitrogen Management in Rapeseed Farming
Anthony Rodrigues E Silva on 03/01/2024

Lidea, the Ideal Partner for Efficient Nitrogen Management in Rapeseed Farming

In modern agriculture, the pursuit of effective and sustainable solutions is more crucial than ever. Among the myriad challenges facing farmers, efficient nitrogen management in rapeseed cultivation is key. It is within this demanding context that Lidea has innovated to come up with a nitrogen effic

A Anthony Rodrigues E Silva
A Fresh Sprint Towards New Solutions
Romain Malaviole on 02/23/2024

A Fresh Sprint Towards New Solutions

Today, agriculture undergoes a major change. Farmers are facing numerous challenges, and it is more important than ever to provide sustainable agronomic solutions. Lidea, as a seed company, focuses on developing complex offers for farmers through an innovative process based on creativity.First of al

R Romain Malaviole
There’s a Strong Link Between Using Seaweed Extract and Having Healthier Soil
Holly Little on 02/16/2024

There’s a Strong Link Between Using Seaweed Extract and Having Healthier Soil

My previous column revolved around the microscopic world of the soil microbiome and how our technology positively influences it. We explored the activities of microbes, their role in soil respiration, and the direct benefits that stem from their activity. Of course, those processes are invisible to

H Holly Little
Soil Microbes Talk to Plants, and Seaweed Extract Facilitates the Discussion
Holly Little on 02/06/2024

Soil Microbes Talk to Plants, and Seaweed Extract Facilitates the Discussion

Imagine a microorganism that lives in soil sitting next to a plant in a therapist’s office. Across from them in the therapist’s chair is Ascophyllum nodosum, a type of seaweed, helping the two of them get along better.It might sound silly, but this is essentially the role that seaweed extract-based

H Holly Little
Let’s Grow Some Carbon into the Soil
Klaus K. Nielsen on 02/01/2024

Let’s Grow Some Carbon into the Soil

In forage and turf business there is a notable emphasis on reducing climate impact. Most efforts and studies center on reducing Greenhouse Gas (GHG) emissions, whereas until now the positive aspect of increasing carbon storage has not been in focus. We need to put more light on the unique ability of

K Klaus K. Nielsen
Which Genomic Tools Best Suit Your Program?
Roberto Spada on 01/29/2024

Which Genomic Tools Best Suit Your Program?

The genomic tools at plant breeders’ fingertips today would be almost impossible for breeders’ predecessors to imagine. Genomic advancements are opening the door to huge gains in crop yield, resource use efficiency, pathogen resistance, stress tolerance and more. They also bring a new challenge: if

R Roberto Spada
Branding: Why is Audience-Centric Story Telling Critical?
Shawn Brook on 01/27/2024

Branding: Why is Audience-Centric Story Telling Critical?

In agriculture, and more specifically in the seed sector, we are collectively very good at sharing information – we do it all day, every day. But is that sticky enough? Does that convey the why of what we do? Last time I checked, customers or potential customers often make emotional decisions when w

S Shawn Brook
Yield is Mainly Determined at the Sowing Stage
Vincent Luxi on 01/16/2024

Yield is Mainly Determined at the Sowing Stage

Being a farmer means facing challenges every day. Certain stages in cultivation are crucial and cause a great deal of stress. In spring crops such as corn, one of these stages is particularly important: the sowing stage. Yield is mainly determined at this stage because, with corn, you cannot rely on

V Vincent Luxi
To Nurture Soil Health, we Must go Beyond Short-Term Fixes
Holly Little on 12/22/2023

To Nurture Soil Health, we Must go Beyond Short-Term Fixes

In the realm of agriculture, the buzz often revolves around immediate solutions and quick fixes to enhance productivity. Our industry often finds itself caught in a web of short-term mitigation strategies, addressing nutrient deficiencies with chemical solutions, and overlooking the balance required

H Holly Little
Objective Input Makes for GREAT Decision-making!
Shawn Brook on 12/20/2023

Objective Input Makes for GREAT Decision-making!

In my professional journey, I’ve come to appreciate the role of facilitators as indispensable contributors to effective discussions and even more so when there is desired outcome. Whether it’s a brainstorming session, a strategic planning meeting, or a project review, these skilled individuals bring

S Shawn Brook
Ag at a Climate Crossroads: COP28 and the Biostimulant Solution
James Maude on 11/30/2023

Ag at a Climate Crossroads: COP28 and the Biostimulant Solution

The 2023 United Nations Climate Change Conference (COP28), a pivotal gathering dedicated to addressing climate change, is now in progress in Dubai, and gives the world an opportunity to assess the profound implications of climate change on crop production.One message is clear at this important gathe

J James Maude
Multi-species Cover Crops and Carbon Credits: Lidea’s Sustainable Initiative
Célénie Besse on 11/29/2023

Multi-species Cover Crops and Carbon Credits: Lidea’s Sustainable Initiative

Lidea is stepping into the world of carbon neutrality by introducing a range of multi-species cover crops, allowing farmers access to carbon credits as part of the low-carbon label. In the coming months, the seed company will involve its partner seed multipliers in this sustainable initiative.I woul

C Célénie Besse
Navigating Trade Shows: Maximizing Your Experience
Shawn Brook on 11/17/2023

Navigating Trade Shows: Maximizing Your Experience

I recently returned from a successful trip to the Euroseeds Congress on the picturesque island of Malta. Every time I return from an event, I meet with my team and evaluate our preparations, execution and follow-ups and look for ways to make the whole experience more seamless. Trade shows are bustli

S Shawn Brook
There is So Much More Than Just Genetics!
Vincent Luxi on 11/10/2023

There is So Much More Than Just Genetics!

Often, when we talk to farmers across Europe, the main issue is about the variety. With corn, for example, we get lots of questions on intrinsic characteristics, disease resistance and, above all, the performance level of the variety.Ultimately, how many tonnes per hectare will the farmer gain with

V Vincent Luxi
For our Company, Sustainability isn’t a Buzzword
James Maude on 11/08/2023

For our Company, Sustainability isn’t a Buzzword

My journey into the realm of biostimulants marked a profound transformation in my professional trajectory. It represented a shift away from my previous roles in the synthetic chemistry industry, where I grappled with the intricate challenges of managing public relations in the context of potentially

J James Maude