Syngenta’s Mathieu Boulay reveals how true agricultural innovation happens through collaboration — from farmers in the field to scientists in the lab and product teams bringing solutions to market. In this exclusive Seed World interview, he shares how grower feedback shapes development, what derails innovation, and what farmers need for real on-farm impact. Watch this candid, behind-the-scenes conversation.
The post Farmers are Rewriting Syngenta’s Approach to Innovation appeared first on Seed World.
Everyone talks about innovation in agriculture — but no one innovates alone. Few people see that truth up close like Syngenta’s Mathieu Boulay. He spends his days connecting what farmers experience in the field, what scientists build in the lab and what product teams ultimately bring to market.
In this exclusive Seed World conversation, Boulay pulls back the curtain on: How early do farmers shape product development? What feedback changes innovators’ direction? And what kind of support do growers need once a new tool lands on their farm?
Boulay talks frankly about where innovation breaks down, what turns a good idea into real on-farm impact, and why collaboration means more than meetings and mandates. If you want to understand what happens when innovation meets muddy boots, check out this short video conversation.
The post Farmers are Rewriting Syngenta’s Approach to Innovation appeared first on Seed World.