When the pace of change in agriculture is this intense — climate volatility, digital disruption, shifting customer needs — equipment alone isn’t enough. Seed companies need partners who truly get it.
So we sat down with someone who does.
Mark Scholze, CEO of PETKUS, has seen seed tech evolve over decades. In this chat from the World Seed Congress 2025 trade show floor, he talks about how the role of a seed tech provider is changing, and tackles big questions: What do customers need today that they didn’t five years ago? How do you build trust in volatile markets? And what does meaningful innovation actually look like in practice?
Whether you’re leading strategy, managing operations, or just trying to keep up with all the change, this conversation offers insight into how smarter partnerships can move the industry forward.
The post “Good Machines Aren’t Enough”: Here’s What the Seed Industry Needs Now in New Tec appeared first on Seed World.