Most Swedish consumers view crops developed through crossbreeding positively, according to a new SLU survey. The study of 999 participants on ancient and modern wheat found 88% saw at least one positive trait, including taste, health, or safety. Awareness of cereal varieties increased with age and education, while negative attitudes were more common among women and less-educated respondents. Researchers say the results suggest consumer acceptance is not a barrier to using breeding to improve both food quality and security.
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